Do you think that you can keep the same friends?

Do you think that you can keep the same hobbies?

Do you think you can stay up late and sleep in on weekends?

Do you think that you don't have to sacrifice what average people care about?

Do you think that they will support you when you start to pass them?

Do you think anyone will think this is healthy, balanced, or logical?

No. And they're right. Yeah, I went white shirt today. It's

feeling a little wild. So, as you guys are hopping on, I told you that my two kind of themes for

this year are live and interactive for my media. And so I'm telling you guys right now,

if you guys make content, I'll tell you my cards. Like we just started. And so we're going to be doing this more.

I'll tell you why, a couple of reasons, and then I'll get into the stuff I want to talk about today.

I think that fundamentally we have to do stuff we like, which sounds kind of obvious.

And so if you want to do a tremendous amount of volume of anything, like it's very hard to do it if you don't enjoy it.

And so I've kind of taken the perspective yet again. And I think this is like a calibration thing. Like you do stuff you like, you find a portion of it that works really well. You do a ton of that. And then you kind of go off over here. And then you're like, okay, I don't like this anymore. And so you kind of come back to center. And so I enjoy talking to you guys more than anything else, which is why that's kind of the

center pillar of what I'm going to be doing from media strategy going forward. As a result, though, I think we'll be able to put out like a huge amount more volume because me trying to think of like, hey, you know, what's a really interesting topic that I can bring on today or riff on today is different than just like helping you guys solve your problem specifically. And so the way that today is going to be structured is same as last week. I'm going to do a quick kind of top of mind thing that I've

been thinking a lot about. And then I'm going to be answering questions from y'all. All right. So

to do the job your love thing, Sammy, by the way, hilarious. And like everybody knows what she's

saying, but there is some hilarious meme accounts on that that are just like S tier.

All right. With that being said, I'm going to do a quick YouTube intro so you guys can

actually see this in like real time how we do it. And then I'm going to get into my little,

my little mini topic of today. All right? I have used one strategy to win repeatedly across

13 years in business and also outside of business. And it's one of the

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