The BroadExperience 21: 50 Shades of Em & Lo

The Broad Experience

Careers, Society & Culture, Business

5.0 • 592 Ratings

🗓️ 24 June 2013

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

"We have the independence and freedom of being freelancers but without the fear and horror of being out there on your own."- Em and LoEntrepreneurs - and sex and relationship writers - Em and Lo began working together at Nerve.com in the late '90s. They left the mother ship to form their own 'sex writing empire' (or close enough) in the mid 2000s. Many entrepreneurs are advised to take on at least one partner. These two women did that, and the partnership is still going strong many years (and four children) later. In this show they talk about the advantages of working with a partner, how they suffer from some of the afflictions common to professional women (they may be able to talk openly about sex, but asking for more money from an editor is another matter), how a brand like theirs has to evolve as they, and their kids, get older, and why their music teacher's husband can't look them in the eye.

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Transcript

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0:00.0	Welcome to the Broad Experience, the show about women, the workplace and success.
0:07.0	I'm Ashley Milne Tite.
0:09.0	This week, success on a manageable scale.
0:12.0	We're used to hearing stories of type A personalities and the incredible feats they pull off on the career front.
0:18.0	But that can be a bit intimidating to those of us who don't have the energy
0:21.0	or desire to scale the heights of a vast corporation or work 16-hour days as a fast-track
0:27.1	entrepreneur. Frankly, I've always considered my personality a bit more of a B-plus. In this episode of
0:33.7	the show, we meet a pair of business partners who have carved their own distinctive entrepreneurial niche as sex and relationship writers.
0:41.1	We have each other to give each other motivation, and it really helps in terms of discipline.
0:46.4	When it's not just you, you have to answer to, you have at least one other person, but it's
0:51.1	not a hierarchical structure.
0:53.2	We're equal partners. I think that's a very
0:55.9	feminine quality. Coming up on the broad experience.
1:09.3	Some of you may know the names M and Lowe.
1:12.1	They began their careers at the rather daring online magazine and dating site Nerve.com.
1:17.1	They left Nerve almost 10 years ago to go out on their own and they've been together ever since.
1:22.0	Their real names are Emma Taylor and Lorelei Sharky.
1:25.7	I'm M or Emma Taylor and I met Lowe at nerve.com back in the beginning of
1:33.4	1999. I was hired by the company to help them get their online community going. So I met Lowe on
1:40.3	my first day on the job. She hadn't actually been there for my interview so she had no say in
1:45.2	my being hired unfortunately we got on because we were sharing a desk and a phone line and a job
1:49.9	basically from the first day so we our first job together was to create nerves community space so we
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