The brilliant founder of Bread Beauty, Maeva Heim

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.6 • 1.2K Ratings

🗓️ 28 January 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Maeva grew up in a Perth, Australia. Haircare runs in her blood - in the 90’s her mother opened the first African braiding salon, attached to the back of an Italian restaurant. Of course, she sent a lot of time there, answering the phone and helping her mother import American products for textured hair. After attending university, Maeva worked in marketing at L’Oréal, followed by an internship at Procter & Gamble in Singapore. It was at this point, two important things happened; she realized all these beauty companies weren’t marketing to women that looked like her, and secondly, while traveling her hair relaxer exploded, leaking product all over her clothes, and leaving her to deal with the natural texture of her hair for really the first time in her adult life. It was a sign. Here’s the story of how Maeva launched the award winning Bread Beauty Supply.

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Transcript

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0:00.0	Tired of ads interrupting your gripping investigations? Good news!
0:04.4	Ad-free listening on Amazon Music is included with your Prime Membership.
0:08.8	Ads shouldn't be the scariest thing about true crime podcasts.
0:12.8	To start listening, download the Amazon Music app or visit amazon.co.uk forward-slash-true-crime-ad-free.
0:19.8	That's amazon.co.uk forward-slash-true-crime-ad-free to catch up on the latest episodes, without the ads.
0:27.6	The following podcast is a deer media production.
0:36.8	Hi, this is Pia Barencini and welcome to Everything Is The Best,
0:40.7	the podcast where I get phone or bowl and make others do it with me.
0:44.9	The goal here is to deep dive into interesting people's journeys, finding common
0:48.3	denominators and hopefully making me feel not so alone. So let's laugh, let's cry and let's get
0:54.1	inspired to live our best lives. Thank you so much for all the back and forth,
1:00.6	I know we were trying to get you on here for a long time. I don't know how to navigate
1:03.3	having a baby and working. Oh my god, and the time zone is not me, so I appreciate you working.
1:13.8	So okay, I want to start from the very beginning, because I think obviously your story,
1:19.8	so amazing, having from the amazing family that you came from, and I also love that your mom had
1:24.9	a studio in the back of an Italian restaurant. Yes, and it was a great Italian restaurant, by the way.
1:31.6	It was one of the best. So introduce yourself, let everybody know where you from, what you do,
1:39.7	and then let's like talk about your beautiful career. Yeah, I'd love to. So my name is Maiva,
1:47.0	I am the founder and CEO of a brand called Bread, or Bread Beauty Supplies, a long form name,
1:54.0	and we make haircare products. We like to say that we make haircare basics, we're not so basic hair,
1:59.5	and I'm from Perth, Western Australia, which is where I am right now. It's on the west coast of
2:05.6	Australia, so it's about as far as you can get from the United States, hence the terrible time zone.
	...

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