The Bridge Offer Strategy: Your Missing Link to Move Sales

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 3 June 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Simple Shift That Turned My Low-Converting Offer Into Scalable Success Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes. In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my audience in a way that felt seamless (and profitable). After realizing only 8% of students who bought List Builders Society went on to join Digital Course Academy, I knew something was broken. That’s when I created a simpler, faster offer that actually met my audience where they were—and completely changed how I think about selling. This episode will help you see where your current offers might be out of alignment, how to build momentum before your signature offer, and why fewer, more intentional offers are the key to long-term success. P.S. I’ve been experimenting with how I start each episode. Do you like it when I get right to the story, or would you rather I slow down and say a proper hello? DM me on Instagram (@amyporterfield) and let me know what you prefer. I truly want your feedback! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Just Because an Offer Delivers Results Doesn’t Mean It’s Aligned – If your audience isn’t naturally progressing into your signature program, it might be time to rethink the journey instead of the content. 2️⃣ One Strategic Offer Can Unlock Bigger Results Than Five Random Ones – The right next step, designed to build belief and momentum, can do more for your business than a library of products ever could. 3️⃣ Success Starts With Simplicity and Clarity – When your audience knows what to do next (and feels ready to do it) you’ll convert more, scale faster, and serve better. RESOURCES MENTIONED IN THIS EPISODE: Check out The 1 Hour Offer: 1houroffer.amyporterfield.com Learn more about List Builders Society and Digital Course Academy: amyporterfield.com/online-business-courses MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:11.3	That bridge offer needs to stand on its own, meaning if they never buy your signature offer,
0:18.4	they feel as though they got the value you promised and they made a
0:22.2	difference.
0:25.7	So I am 14 episodes into the Amy Porterfield show. And if you've been listening from episode
0:31.7	one, thank you so very much. If you're just joining us now, I'm so glad you're here.
0:35.8	But if you've been listening for a while now
0:38.2	to the new show, you know that I don't come in and say, hey, Amy Porterfield here. I'm so glad
0:44.0	you're here. We have a great guest today or a great episode and kind of go on and on. I just thought
0:48.9	I would cut to the chase and just start right at my story. And I'm curious if that's weird or not. Because, you know,
0:55.8	I get a little awkward at times. So I am curious, do you think it's better if I start the episode
1:02.0	with, I was going to say niceties? Is that the word? I sometimes think I make up words, but,
1:07.0	or are you cool with me just getting right to it? So I want to know, and if you'd be so inclined, it will literally take you two minutes.
1:15.1	Go to Instagram.
1:16.0	I'm just at Amy Porterfield on Instagram.
1:18.9	DM me and just say, I hate your intros.
1:22.1	I think you should be, you know, welcome us in and say hello.
1:25.5	Or I love when you get right to the story. Or maybe you have a
1:29.3	better idea and I'm going to take all the ideas. But I'm so curious. I personally like to just start,
1:34.7	just go for it. I love the podcast where it almost feels like they start in the middle of a
1:39.8	conversation and they're letting you in. I think that's really cool. But you're my listeners. I make this for you,
1:46.1	not for me. So let me know. Let's see if we can get like a consensus. Most people are saying this.
	...

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