Land Big Media - No PR Team Required with Susie Moore

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 5 June 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agency or a massive following. We talk about how mainstream media has shifted, why your real-life story is more than enough, and how visibility is the credibility builder most of us are overlooking. This conversation lit me up because Susie has built a multi-million dollar business mostly on evergreen content—90% of it!—and mainstream media has been a huge driver of her success. She shares her favorite tips for pitching yourself, building trust with cold audiences, and using the media to create momentum that actually compounds. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need A PR Agency — You Just Need A Message And A Little BoldnessSusie shares the exact steps to land your first media feature using what you already know—and it’s simpler than you think. 2️⃣ Media Features Instantly Build Trust And Can Grow Your Email List FastYou can absolutely use media opportunities to grow your list—especially when you include your lead magnet in the right way. This visibility brings people straight to your world. 3️⃣ Your Story Is Your Superpower—Even If You’re Still In The Messy MiddleThe media loves real. Susie explains how sharing personal, even vulnerable, stories (that aren’t wrapped in a neat little bow) can create the deepest connections and open up massive opportunities. RESOURCES MENTIONED IN THIS EPISODE: Susie is hosting a FREE live workshop called “Overnight Rockstar: Get noticed, skyrocket your reputation and attract new clients by being your own publicist” – and it’s packed with powerful strategies to boost your visibility and credibility. Click here to register – this is one you don’t want to miss! Check out Susie’s books - Let It Be Easy and Stop Checking Your Likes Subscribe to Susie’s podcast - Let It Be Easy MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:05.0	Your desire is all that's required. The rest is strategy.
0:15.0	If you've got something to say, if you've got something to share, more people to touch.
0:20.0	Fabulous, let's go.
0:24.6	It's always fun to invite a real friend onto your podcast when you know each other really well
0:30.0	and the banter's good and the conversation feels natural and it just feels easy, which is a
0:36.1	perfect word to use for my guest because she has a podcast
0:38.5	called Let It Be Easy. But before I tell you all about my guest credentials today, I thought it might
0:44.8	be fun to tell you a little bit more about her as a friend. So we've been friends for many,
0:49.1	many years. She's one of my most favorite friends because her life is really elegant.
0:55.5	Like when I'm talking to her, she's going to dinner at a fancy restaurant or she's going to spend a month in Paris with her and her husband or she's going shopping with girlfriends.
1:05.8	Like, I just love her life.
1:07.3	And she has, I think it's an English accent.
1:10.4	I should know that. I should know that, but she has
1:12.4	an accent, so it sounds even more fancy. I know her well, but you might not know her well. Her name is
1:18.4	Susie Moore. And so I thought, let me give you a glimpse of what she's really like in real life.
1:25.3	Before you hear this interview where she's going to be this media mogul who
1:29.1	teaches you how to land your own media opportunities without a PR agency, like it's a really,
1:34.7	really valuable episode we just recorded. But before I tell you all of that, let me tell you how she is
1:40.1	as a friend. So I have these text messages on my phone from her, and I just think they're hilarious.
1:45.3	So Susie's known for sending her friend's random text messages out of the blue just to check in on
1:52.1	you. Like, that's the kind of friend she is. I am not as thoughtful. I get busy. I forget to do it.
	...

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