The Brewer Rewriting The Story of Beer In Iran

The Sporkful

SiriusXM Podcasts

Arts

4.6 • 3.8K Ratings

🗓️ 20 March 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Zahra Tabatabai’s parents grew up in an Iran that would be unrecognizable today. “The pictures I see of my family in Iran in the sixties and seventies, they're in bikinis at the beach, drinking beer,” she says. Now, after the 1979 Islamic Revolution, women are legally required to wear hijabs and alcohol is banned.

Transcript

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0:00.0	The New Day IPA, it's a symbolic beer for the Persian New Year because no
0:08.2	ruse translates no means new and ruse means day.
0:12.0	Okay.
0:13.0	So New Day.
0:14.0	And no ruse is coming up.
0:16.4	It is.
0:17.9	Um, this is a very silly idea, Zara, but I'm gonna pitch you on anyway.
0:21.5	You ready?
0:22.5	Yes.
0:23.5	Are you familiar with Outback Steakhouse?
0:24.5	I am very familiar with Outback Steakhouse.
0:26.5	Do you know they're slogan?
0:28.3	Um, God remind me.
0:30.2	No rules just right.
0:31.8	Okay, no rules just right.
0:34.2	I think that the slogan for your New Day IPA should be no ruse just right.
0:40.8	No ruse just right.
0:41.8	Yes.
0:42.8	I love it.
0:47.0	This is the Spork Fall.
0:48.1	It's not for foodies, it's for eaters.
0:49.6	I'm Dan Pashman.
	...

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