Hey guys, welcome back to Skin Anarchy. This is your host, Dekta, and I'm very excited to introduce you guys to a brand that I have been absolutely loving, especially for the colder months, for anybody out there that has drier skin type. You're looking for products that are just going to really nourish, hydrate, plump up your skin.

I mean, this is the brand for you. So I can't wait to introduce you guys to the brand, of course,

but also the wonderful CEO that we have with us today, Keith O'Brien, who is the CEO of Hydronity,

Accelerated Skin Science. Welcome to show, Keith. I'm so excited to be chatting with you today and to learn from you.

No, Eka, thank you. It's an honor to be here with you. So thank you for having me.

You know, I would love to learn, Keith, about your background because you have truly a very impressive background, you know, and just trying to understand, you know, what led to the creation of hydrinity.

If you could kind of walk us down memory, late.

Yeah, no, well, I don't know how impressive it is.

I just probably been around a while.

So I, no, I started my career.

I was in pharma.

I was a pharma executive, you know, worked there for 18 years.

And then I had the itch to become an entrepreneur.

And so then we started a biologics company, did really well. And then from there, I guess the

past probably 10 years more of really advanced wound care and regenerative medicine.

That's where we were. That's the space we were in before we started this foray into aesthetics.

And I think it's a problem, it's a natural progression because aesthetics is skin health

very, very similar to what we, some of the same principles that we applied in advanced

wound care and regenerative medicine,

they work really well for when you're trying to heal someone's skin. And so it was just,

it was, it was that we were lucky, but it was a natural progression also. Yeah, no, that makes

sense actually, because I've, I've worked in wound care, you know, for some time in my career,

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