Always the goal is to get AI to zig when everybody else would zag.

Fundamentally, AI is a predictive engine.

It is trying to give you the next most probable right answer.

If everybody can achieve maximum efficiency, it's really about what you do with the efficiency you manage to extract.

I genuinely think generative video will be one of the biggest creative revolutions we've ever seen.

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to the version that you could actually put out in the world.

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Hello and welcome to the UKTM podcast, a weekly chat with the movers and shakers of the UK tech industry and the destination for all things UK tech related. I'm your host, Jane Wakefield,

and today I'm joined by Rebecca Sykes, partner at

Marketing Technology firm Brand Tech. Welcome, Becky. Thank you. It's a pleasure to be here.

So before we talk a bit about what Brand Tech does, because I have to say it wasn't a name I was

familiar with, so we'll chat about that in a minute. But let's talk, first of all, about you

and how you got to where you are with both in terms of Brandtech, but also in terms of

getting involved in generative AI. Yeah, absolutely. My job at Brandtech is the lead AI. And really,

it's all about translating the technical power of AI into something that organizations can really

operationalize,

...