Not lost in Translation – Ed Crook, DeepL
UKTN | The Podcast
UKTN
5.0 • 6 Ratings
🗓️ 20 April 2026
⏱️ 32 minutes
🧾️ Download transcript
Summary
Many people will have learning another language on their bucket list and with the help of AI that reality is creeping ever closer. Ed Crook, strategy and operation leader at German-based AI translation firm DeepL discusses how the startup is helping business get language nuance right, what it is like to build a startup in Germany and why he thinks there will always be a place for language learning in schools.
Transcript
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| 0:00.0 | When you've got large volumes of messy data to try and make sense of, that's where tech can really help. |
| 0:12.2 | And we asked legal professionals, how many of you are using AI in your day-to-day workflows? |
| 0:16.8 | It was over 90%. |
| 0:17.9 | I wasn't super surprised by that. |
| 0:19.4 | What I was surprised by was 71% were saying that they were doing that without the formal |
| 0:25.9 | approval of their employer. |
| 0:27.9 | And he's a lawyer, they should absolutely know better. |
| 0:32.5 | As a company, you need to be confident that your employees and your teams are able to experiment |
| 0:36.5 | with AI, get all the benefits of AI, good, good, good, good, and also not jeopardize the security |
| 0:42.0 | and trust that you've built with your own customer base. These two things need to go hand in |
| 0:45.6 | hand. |
| 0:59.8 | And now a message from our podcast sponsor, HSBC Innovation Banking. |
| 1:06.8 | You're not ordinary, no nine to five meetings about meetings or compulsory corporate team building for you. |
| 1:11.6 | Your business is extraordinary and you need an extraordinary bank. From pre-seed to IPO and beyond, HSBC Innovation Banking offers VC-back tech and life science |
| 1:18.6 | businesses custom solutions, co-created by actual industry experts and delivered by a dedicated team |
| 1:25.6 | you can call whenever you need. Discover extraordinary at |
| 1:29.4 | HSBC InnovationBanking.co.com.com. Hello and welcome to the UKTM podcast, a weekly chat with |
| 1:40.2 | the movers and shakers of the UK tech industry and the destination for all things UK tech related. |
| 1:45.7 | I'm your host, Jane Wakefield. |
| 1:47.7 | And today I'm joined by Ed Crook, strategy and operations leader at Deepel, an AI translation tool. |
| 1:55.2 | Welcome, Ed. |
| 1:56.4 | Hi, Jane. Great to be here. |
... |
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