The Brain Behind Brands with Leslie Zane

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 9 December 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Known in the industry as The Brain Behind Brands, Leslie Zane has turned the marketing industry on its head. She is changing the way companies do marketing through her unique expertise in applying behavioral science to change instinctive brand behavior. Her company, Triggers,has delivered over $10 billion dollars in incremental revenue and was the first brand consulting firm founded by a woman.

Top 3 Value Bombs:

1. You don’t need a lot of money to be successful, you need expertise.

2. When you harness the power of instinct you work with the brain instead of against it.

3. Don’t follow the classic marketing rules. Following them is a recipe of slow growth.

5 Growth Triggers from Behavioral Science to Build Your Brand at the Speed of Instinct - Growth Triggers

Sponsors:

Thought-Leader: Feel like you have a message inside you waiting to be shared with the world? The team at Thought-Leader has a FREE training to help you get your message onto the world's biggest stage where it belongs: TEDx! Visit Thought-Leader.com/fire!

HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com!

Transcript

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0:00.0	Light that spark fire nation JLD here and welcome to Entrepreneurs on Fire brought to you
0:07.7	by the HubSpot Podcast Network with great shows like Bean Boss.
0:12.9	Today we'll be breaking down the brain behind brands to drop these value bombs.
0:17.8	I have brought Leslie Zane into EO Fire Studios known in the industry as the Brain Behind
0:23.8	Brands.
0:24.8	Leslie has turned the marketing industry on its head.
0:27.5	She is changing the way companies do marketing through her unique expertise in applying behavioral
0:31.8	science to change instinctive brain behavior.
0:35.4	Her company Triggers has delivered over $10 billion in incremental revenue and was the first
0:42.4	brain consulting firm founded by a woman.
0:45.4	In today's Fire Nation, we'll talk about why instinctive brain behavior is so important
0:49.6	and that would just be the beginning because we have so much to cover when we get back
0:53.2	from thinking hours.
0:54.9	Sponsors.
0:55.9	Feel like you have a message inside you waiting to be shared with the world.
0:59.7	The team at Thought Leader has a free training to help you get your message onto the world's
1:04.9	biggest stage where it belongs.
1:06.9	Ted X. Visit Thought-Leader.com slash fire today and sign up for their free training.
1:15.1	Wondering what to do when you need motivation, wish you had a go to guy when it comes to
1:19.7	preventing burnouts.
1:21.2	Tune in to Jenna Kutcher's The Goal Digger Podcast, brought to you by the HubSpot Podcast
1:26.5	Network.
	...

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