The Bottom Line with Kieran Maguire: Why FSG risked wrath of Liverpool fans by joining European Super League

Blood Red: The Liverpool FC Podcast

Reach Podcasts

News, Soccer, Sports, Sports News

4.4 • 979 Ratings

🗓️ 20 April 2021

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

The European Super League looks like it is collapsing before our eyes tonight. But earlier today, for the second episode of The Bottom Line, Matt Addison and Dave Powell spoke to football finance expert Kieran Maguire to understand why FSG have signed up to the controversial competition. The plans for the breakaway league have been slated in almost all quarters since they were unveiled on Sunday - with the European game thrown into turmoil. It now appears like the proposals will not be forced through. But this podcast with Kieran remains a revealing listen. From TV rights and transfers to Nike and sponsors, every aspect of Liverpool FC and the wider top-level game would be impacted if the Super League came to fruition, with the only positive being the additional lining of the pockets for the owners of the 12 clubs involved.Watch and subscribe to our Blood Red videos on YouTube: https://www.youtube.com/c/BloodRedLiverpoolFCSign up for our Liverpool FC newsletters: https://data.reachplc.com/210734476470860Join our Blood Red podcast group on Facebook: https://www.facebook.com/groups/1656599847979758/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is the Blood Red Podcast from the Liverpool Echo, giving you the inside track on all the big talking points from Anfield.
0:08.0	Hello and welcome to the second bottom line podcast on the Blood Red channel this time with
0:13.7	myself Matt Addison and as ever our business of football writer Dave Howell.
0:18.0	For those of you who are watching along on YouTube will be able to tell alongside us both for this special episode about you
0:24.0	guessed it the European Super League is football finance expert Kiran McGuire from
0:28.2	the University of Liverpool. There's no one better to speak to about this right now
0:32.1	than Kiran.
0:33.2	Kiran, welcome back to Blood Red, first of all.
0:35.6	I'm sure it's been an incredibly busy couple of days for yourself, so thank you very much
0:39.7	for taking the time to come on and join us.
0:42.1	Well, thanks very much. My big fear was when this story started to break on Sunday,
0:47.0	that somebody would want me in the studio during line of duty.
0:50.0	But fortunately, I managed to put that down as a no-no to everybody that has me to have a chat about bits and bobs over the past 48 hours or so.
1:00.0	Yeah, certainly it was the one good thing about that late press conference wasn't it.
1:04.6	Line of duty was well finished by the time they came out with the official statement.
1:08.6	But I think we'll start with the most basic of questions really which is why are Liverpool doing
1:14.3	this and is the possible argument that they can't afford not to really a valid one? I think
1:20.7	we need to separate out Liverpool from John Henry.
1:23.2	This is John Henry's project as far as he's concerned.
1:26.9	Why is he doing it?
1:28.2	It's because of money.
1:30.8	At present, the Champions League generates about 2 billion euro a year and of course that's
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