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And thanks for listening. Welcome to the HBR Idea Cash from Harvard Business Review. I'm Sarah Green. I'm

talking today with Thomas Moony, co-owner and CEO of House Spirits Distillery, one of America's leading craft

distillers. Tom, thank you so much for joining us today. Thank you for having me.

I'd like to just start with if people aren't familiar with House Spirits what's the

32nd kind of background on on the company and where you are right now?

Absolutely. We're a Portland Oregon-based distillery. We're one of the pioneers of

what has become America's Craft Distilling Resurgence and really best

known for Aviation American Gin, which is our flagship brand and now distributed nationally.

So it's interesting to me that you are really part of it in fact on the Vanguard of this whole

craft distilling craft brewing craft everything movement it's really part of the

zeitgeist and I guess one of my questions, just to start with,

is if trends change, are you worried at all that you're too much a part of the zeitgeist?

I mean, what happens if tomorrow people aren't as into that kind of thing?

We don't really worry about that at all. Cocktails are something that has always been there.

I mean they're a part of this country's cultural heritage and something that always been

there.

exported around the world.

What really has happened in the last decade

...