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And thanks for listening. Welcome to the HBR Ideacast from Harvard Business Review.

I'm Julia Kirby, one of the editors of the Harvard Business Review,

and I'm joined today by Russell Sanna. He's Executive Director of the Division of

Sleep Medicine at the Harvard Medical School. Russell, thanks for joining us today.

Julia, it's a real pleasure to be here.

Thank you for having me.

I first got to know Russell through a corporate gathering that he recently hosted at the

Harvard Medical School.

It was called Att the sleep conspiracy.

And while there I learned a lot about a new movement that he and his colleagues are trying

to get going around creating greater awareness of sleep health and

changing a lot of behavior around it. So Russell I guess what are you trying to

accomplish in terms of improving lives with this movement?

It's pretty clear that the world in general is sleep.

Sleep is one of those things that touches everyone and so the reaction

that you got from your piece is pretty illustrative of how it does generate

feelings among everybody. What we're about is trying to get sleep recognized as a third pillar health along with diet and exercise

and to get it ingrained in everybody's daily life as a priority.

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