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Hello and welcome to Spectator's Book Club podcast. I'm Sam Leith, the literary editor

of The Spectator, and my guest this week is Peter Pomeranzv, whose new book is How to Win an Information

War, the propagandist who outwitted Hitler. Now, that propagandist is Sifton Delma, who isn't a

name widely known? Peter, who was he? Why is he not more widely known if he outwitted Hitler,

as he'd claim? Well, not only did he outwit Hitler, as we shall be exploring today,

he was also, I don't know, one of the most amazing journalists of his time.

He was sort of, I don't know, a mix of Tintin and Borat.

He was absolutely amazing.

He was the Daily Express roving foreign correspondent from the late 1920s until late 60s.

And he was a superstar.

I mean, it's hard to really compare him to anyone today.

We don't really have foreign correspondence of that kind of, like, giant stature.

And he really did amazing things. I mean, he was the first

foreign correspondent to get into Hitler's inner circle during the late 1920s. And he managed to sort of

ingratiate, dare we say, himself so far that he was the only correspondent allowed to fly

with Hitler on his famous air tours when he was sort of doing his early, very, very powerful

campaigns when he was still trying to be an elected official. He did more than that. I mean,

in the book, I tell about the scene where he kind of dresses up. He doesn't dress up. He just impersonates a Ernst Roams adjutant, so basically the assistant

...