4.6 • 2K Ratings
🗓️ 21 December 2020
⏱️ 39 minutes
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0:00.0 | I can definitely remember dark brown red yellow green tan Red, yellow, green, tan. |
0:14.0 | Growing up, Bridget Lancaster's mother would sometimes put out a clear fishbowl of multi-colored |
0:20.0 | M&Ms. |
0:21.0 | Bridget, who's the host of the podcast Proof from America's Test Kitchen, |
0:26.4 | didn't have a favorite color, but she had a least favorite one. I probably |
0:30.6 | separated them out and gave them to somebody else, you know, the tan |
0:33.6 | M&M's. You set aside your tan for somebody else to eat because you didn't want |
0:36.8 | them. Yeah, I mean who wants tan food? Eventually even M&M didn't want tan food. |
0:43.4 | In 1995, it held a contest to replace the tan color with pink, purple, or blue. |
0:48.8 | And blue won. |
0:50.1 | Within the next few years, Gatorade, Heinz-Ketchup, Peep's and more would be selling blue products too. |
0:55.4 | But the M&M contest in particular generated a huge amount of attention. |
1:00.3 | We both remember it. |
1:01.8 | The year it happened, Bridget got a pack of the new M&M's now with Blue in her stocking. |
1:07.0 | I was anti-blue M&M, I have to say. I was anti-changed. |
1:12.0 | But, you know, assuming somebody says somebody says no you can't have them anymore all of a sudden I want them |
1:16.7 | Can I tell you my I'm an M story? Please tell me your M and M story I was in high school or middle school. It was like I think there was like four of us |
1:22.8 | wearing like our pea coats. It's very like the 90s and we bought a pack of blue M&M's |
1:27.2 | that was going to have this new color blue. We knew we were doing that and we took, we bought it |
1:31.0 | and one of the girls like pours it into her hand and we knew it was coming and we all genuinely |
1:38.1 | shrieked. Shreaked enjoy like just it was so like the marketing campaign worked so well we were overcome and |
1:46.4 | we still were like gorgeous M&M Blue! cultural mysteries, I'm Willipaskin. These days blue food is all over the snack aisle, but that |
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