The Bledsoe Show w/ Liz Germain: Spotting BS in the Fitness Industry #87
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 23 July 2018
⏱️ 61 minutes
🧾️ Download transcript
Summary
Liz Germain NSCA-CPT, Pn1, is the co-founder of Super Sister Fitness, a master trainer, and a YouTube marketing expert. She teaches entrepreneurs how to use YouTube and video marketing to generate highly targeted, organic leads for their business.
Before she started helping other businesses with YouTube marketing, Liz was expertly trained as part of UCLA’s Fitness Leadership Program, and worked for several years as a Physical Therapy Aide in Santa Monica, California.
Liz has an extensive background training special populations and elite athletes, and she is a pro at putting together programs for women of all fitness levels.
In this episode, we dive into marketing in the fitness industry: Why a lot of great coaches are broke, common mistakes made by coaches trying to make money online, who you should listen to and who to tune out, how to engage with the average person, how to spot snake oil salesmen on the internet, what companies can track on the internet, how to get paid by YouTube, and much more.
Enjoy!
-Mike
------------------------------------------------------------------------
Show notes: https://shruggedcollective.com/tbs_germain
------------------------------------------------------------------------
Please support our partners!
Onnit's is a Total Human Optimization company with a mission to inspire peak performance through a combination of unique products and actionable information.
As the founder and CEO Aubrey Marcus likes to say, Total Human Optimizaion is a commitment to get strong in the places where we are weak, become great in places where we’re good, and shine a light on the stuff we need take a look at.
Improve your focus, concentration and productivity by getting a bottle of Onnit’s flagship neutropic supplement FOR FREE ($80 value) by going to:
► Travel thru Europe with us on the Shrugged Voyage, more info here:
https://www.theshruggedvoyage.com/
► What is the Shrugged Collective? Click below for more info:
► Subscribe to Shrugged Collective's Channel Here
http://bit.ly/BarbellShruggedSubscribe
📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-
http://bit.ly/BarbellShruggedApple
http://bit.ly/BarbellShruggedStitcher
Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.
Find Shrugged Collective and their flagship show Barbell Shrugged here:
SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes
WEBSITE ► https://www.ShruggedCollective.com
INSTAGRAM ► https://instagram.com/shruggedcollective
FACEBOOK ► https://facebook.com/barbellshruggedpodcast
TWITTER ► http://twitter.com/barbellshrugged
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Bloodsau Show. This is your host, Mike Bletsoh. |
| 0:03.0 | I'm super excited about this week's show. |
| 0:05.0 | I get really excited about all my shows because, you know what? |
| 0:08.0 | Recently, I'm going to give myself a pat on the back, |
| 0:10.0 | been crushing it, great guests, great questions. |
| 0:13.0 | We've been getting some awesome topics. |
| 0:15.0 | And this week, I get to bring my friend Liz Dremain on. |
| 0:19.0 | And she's been building a YouTube channel, |
| 0:21.0 | a fitness YouTube channel for six years. |
| 0:23.0 | So about as long as we've been building Barbell Shrug. |
| 0:26.0 | And we get to talk about the marketing in the fitness industry. |
| 0:31.0 | And we talk about what is a joke, what's bullshit, spotting trends. |
| 0:36.0 | If your somebody is in the fitness market, how to utilize social media to grow your business. |
| 0:42.0 | It's very entertaining. We get into a lot of really, really good conversation. |
| 0:47.0 | And you'll be seeing more of her. I'm very sure of it. |
| 0:51.0 | And a few things I want to mention. |
| 0:53.0 | First off, our sponsor, Organify. |
| 0:56.0 | If you want to try out their green juice, red juice, gold juice, highly recommended. |
| 1:01.0 | And you get 20% off. |
| 1:04.0 | If you use the code, Bletsoh. |
| 1:06.0 | So go over to organify.com. Do that. |
| 1:08.0 | I do a green juice every morning. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Doug Larson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Doug Larson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.