Real Chalk — Acquisition & Retention w/ Jim Crowell — 33

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.7 • 2.8K Ratings

🗓️ 24 July 2018

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jim Crowell is the CEO of OPEX Fitness. Above all, he loves building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. Prior to becoming the CEO of OPEX Fitness, Jim started, grew, and sold multiple successful gyms in Pittsburgh, PA.

Prior to his fitness career, Jim successfully traded commodities for a hedge fund in Austin, TX. He also holds an MBA from the University of North Carolina, two Bachelor’s Degrees from Penn State University, and the Core Course Designation from Harvard University.

In this episode, we learn about Jim’s journey, including how he entered the hedge fund world where he learned the importance of continuous learning, and how he came into OPEX as a coach, but wanted to tweak out the business side. We also talk about how he educates new OPEX gym owners (over 65 gyms), how to handle gym’s two biggest problems – acquisition and retention, how to get people in the door and keep them there, and more.

Enjoy!

– Ryan and Yaya

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Show notes: http://www.shruggedcollective.com/rc_crowell

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

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Transcript

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0:00.0	Hey there ladies and gentlemen this is Doug from Barbell Strugged.
0:02.9	I just want to let you know that we now offer 11 of our top training programs as a part
0:07.2	of a single membership site that we're calling the program Vault.
0:10.8	We used to launch training programs every few months and people were always bummed that
0:14.3	they couldn't sign up at any time.
0:15.8	You had to be around for the launch.
0:17.3	The launch was only four or five days.
0:18.7	If you missed it, then you had to wait six months or a year depending on what training
0:21.3	program we were offering next.
0:23.3	It was kind of a hassle even when people were signed up for training programs to switch
0:26.8	to a different program when they got to the end of their current program.
0:29.9	Or they just happened to be in a new phase of training.
0:32.6	They hit their past goal and now they have new goals and new goals require different
0:36.8	training programs.
0:37.8	So inevitably it was a pain in the ass for people to switch programs.
0:40.5	So we took all that feedback and we decided to just put all of our programs together on
0:45.1	this thing.
0:46.1	We now call the program Vault.
0:47.8	That way all Strugged Athletes could have access to all the workouts that we have and move
0:52.2	from program to program as they sought fit for themselves.
0:55.9	Makes sense.
0:57.1	So there's 11 programs.
	...

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