This is The Guardian.

Hi, it's Helen here.

Today in Focus is taking a little Christmas break so that we can recharge our batteries

ready for 2026.

While we're off, we're bringing you the latest series of Guardian Investigates.

It's presented by reporters Shirin Kala and Lucy Osborne,

and it tells the story of how two influencers made millions radicalising pregnant women around

the world. Today, part four.

Hi, I'm Shirin Kala and I'm Lucy Osborne. You're listening to The Birth Peepers, a new six-part series from The Guardian Investigates.

Just before we start, this series contains references to baby loss and maternal harm.

I have a very exciting announcement to make.

The official Free Birth Society membership network is now live.

We have abandoned mainstream social media and created our own private network, a truly safe space where women can be free to talk

about pregnancy, birth, holistic mothering.

Within months of the death of Lauren's baby Journey Moon and the public backlash against the

free birth society that followed, Emily Saldane took the membership private.

We are so proud of this new space and we can't wait to welcome you.

Come join us in the fun.

Although it was sparked by a terrible tragedy,

years later, Emily would tell friends that taking the membership behind a paywall

actually strengthened the business. Because it meant that she could now collect fees.

This is the story of how the Free Birth Society became a global multi-million dollar business empire.

...