What is up everyone, this is Alex Lieberman, co-founder and CEO of Morning Brew.

Welcome back to Founder's Journal, My Personal Audio Diary,

where I give you the business builder, the tools you need to think better in order to build better,

whether that's building a business, a team, or a new product.

Today, we are going to try something new and different,

but it's something that I'm really excited about.

Aside from building businesses myself, something that I am just as passionate about

is studying how other builders have successfully built their own businesses.

Not only are their stories fascinating, but I find that there are so many quality lessons

to be learned through their lived experiences.

So today, I'm going to share a story of an incredibly successful builder,

the story of his company, and the lessons that we can all learn from his success.

Let's hop into it.

Does the name Colin Wong ring a bell?

It probably doesn't, and I didn't expect you to know the name.

I hadn't heard of Colin more than two weeks ago,

despite him being worth $46.4 billion, which puts him at number 28 on the world's richest list,

and being the founder of the 50th largest company in the world.

Colin Wong is a 41-year-old internet entrepreneur who has founded at least three internet

startups, the most notable being his most recent company, which is Pin Duo Duo.

The best way to describe the company is if Costco and Disneyland had a baby.

It sounds like a ridiculous comparison, but I actually think you're going to find it pretty

...