The Big Difference Between Sales and Branding

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 8 October 2014

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

#QOTD: What will the results of the Jets-Lions game be?

Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.

Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different.

Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there's context.

In a 2015 world, people watch this show, and they see that I'm not selling them anything; that I'm taking the time to do this in my favorite place in the world (the Jets' parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married.

Transcript

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0:00.0	On this episode, I talk about CTA's 24-7 community management and buying the jets.
0:09.0	Hey everybody, this is Gary Bay, nerd chock, and you're watching episode 22 of the Ask Gary V Show.
0:15.5	Fun fact about the number 22, that's how much the jets are going to win tonight over the Mayors 36-14.
0:23.0	Lou wants to know if you bought the jets today, what would be the first thing you would do?
0:30.0	Lou, I've always said that the first thing I would do once I buy these New York jets, I'm pointing to the stadium by the way,
0:36.0	is I would start a program that would send a jersey to every six-year-old boy and girl in the New York, New Jersey,
0:46.5	try state area with a handwritten note from me saying thank you or maybe just a note that I would sign some because that's a big number.
0:52.5	But I want to basically convert every single youth into the green, not the blue, and so that would be the number one thing I would do.
0:59.5	Start the program that I've been imagining and dreaming about my whole life.
1:03.5	Medi wants to know what motivates you to continue any project like wine library without seeing any significant growth prior.
1:13.0	Buddy, you know, for me that's a very easy answer which is I just believe in my holistic purpose, right?
1:19.0	I'm blown away by how many people are crippled by one project or the other.
1:23.0	To me this is a net net game. I have a very clear vision professionally where I want to go,
1:28.5	but overall I just want to be a good human being, do business the right way, the right process, put in the right hustle, and I control that.
1:36.5	If I don't get results, well that means I made a wrong strategic decision, but that doesn't cripple me either because there's a net net.
1:42.0	I know where I'm going, so for every one or two times I decide to get in the wrong business or invest in the wrong thing.
1:48.0	I'm going to figure out a win alongside of that, and that's all that really matters to me.
1:54.0	Michael wants to know, as an entrepreneur, how do you feel about government officials picking winners like win getting approval for Casino in Boston?
2:04.5	Michael, first and foremost, I agree with you 100% this kind of government interface behind the scene stuff happens all day long, especially non-American.
2:13.0	It happens with America all day long, but you start getting into other parts of the world. There's a lot of shenanigans going on, but I'll be honest with you as an entrepreneur, and I've always felt this way.
2:21.5	Don't forget, I come from a regulated industry business where Wine Library had plenty of headaches.
2:26.5	I just completely ignore it. I'm disinterested and not focused on it at all. I spend all of my time, and I mean all of it.
	...

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