How to Market a Kickstarter Campaign
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 8 October 2014
⏱️ 11 minutes
🧾️ Download transcript
Summary
#QOTD - What are you dressing up as for Halloween?
Just because you decided to build a business through Kickstarter doesn't mean you should be thinking about it's promotion differently. Facebook Dark Posts targeting people interested in related products, Medium updates in blog form, GUEST CONTRIBUTING! Email every single blog, regardless of size, in the industry relating to your product and reach out and say "I'd like to guest contribute to your publication" in a way that't not spammy. It's all about creating content, and not about creating infomercials.
To many of the people watching this show, when they hear about content marketing, think "Billy Mayes infomercial." When I think about it, I think "New York Times" or "Scandal."
Transcript
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| 0:00.0 | On this episode I talk Italian Isis, |
| 0:04.0 | self-promotion up front in a video, |
| 0:06.2 | and the Jets, if I don't buy them, who do I buy? |
| 0:10.4 | You keep asking questions. |
| 0:12.9 | I'll keep trying to answer them. |
| 0:14.6 | Everybody, this is Gary Vay, nerd chock, |
| 0:20.4 | and you're watching the Ask Gary V Show episode, |
| 0:23.8 | number 23, little fun fact about the number 23 |
| 0:27.5 | is a lot of people like that number. |
| 0:29.4 | It's because there was a basketball player |
| 0:31.3 | that used to play. |
| 0:32.1 | His name was Michael Jordan, |
| 0:34.0 | and everybody liked him so much |
| 0:35.6 | and thought he was so great, but not this guy. |
| 0:37.9 | I hate Michael Jordan. |
| 0:40.0 | Brian asks, |
| 0:41.2 | should I post articles on my blog and mention on social |
| 0:44.4 | or post natively on sites like LinkedIn, Medium, |
| 0:47.0 | and Facebook, or both? |
| 0:50.2 | Brian, great question, and it's a loaded question, right? |
| 0:52.5 | Because you probably looked at the new Gary Vaynerchuk.com, |
| 0:55.8 | and you probably realized that I'm doing a mix, right? |
... |
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