The big business of being a social media star

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4 • 585 Ratings

🗓️ 13 December 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

John Shahidi, the CEO and co-founder of digital production company Shots Studios, talks with Recode's Kurt Wagner about creating content for warring online platforms like Netflix, YouTube and Spotify. In this episode: (01:45) What Shots Studios does; (07:49) What it used to be and how it got Justin Bieber to invest; (16:49) How Shots found the stars it manages; (20:31) How it works with those stars; (29:19) The distribution strategy; (35:24) What platforms work best for Shots' content; (43:31) Twitter Video and getting "Shahidi'd"; (47:00) What Shahidi has learned from experimenting with social media Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Today's show is brought to you by ZipRecruiter, the presenting sponsor of Recode Media.
0:06.1	ZipRecruiter's powerful technology finds people with the right experience for your job
0:10.5	and actively invites them to apply so you get qualified candidates fast.
0:15.0	And now our listeners can try it for free at ZipRecruiter.com slash Peter.
0:22.0	Today's show is brought to you by Erickson.
0:24.3	Have you ever wished you could stream
0:25.4	high-quality HD videos on a crowded train?
0:28.0	Or maybe you wish you could sit courtside
0:29.6	and watch a big game live from your couch?
0:32.5	Well, Erickson is about to change the game
0:34.1	in cellular networking with high-speed,
0:36.3	low-latency 5G.
0:38.1	Find out what the future looks like at E-R-I-C-S-S-S-O-N.com slash 5-G.
0:44.9	That's E-R-C-S-S-S-O-N.
0:47.8	This is Recode Media from the Vox Media Podcast Network.
0:55.8	I'm Kurt Wagner in for Peter Kafka, and today I'm in Los Angeles with John Shahidi,
1:02.4	the co-founder and CEO of Shots Studios.
1:05.7	Is Shot Studios?
1:06.9	Correct.
1:07.5	Not Shots anymore.
1:08.7	Not Shots.
1:09.2	It used to be just Shots now in Shots Studios. Not Shots. I knew you back when you were just shots. Yeah, or shots app. Or the shots app. Nope. Rest of peace. Yeah, the selfie app. We have a million things to get to. I've known you for a handful of years now. We actually worked on the same floor back when it was Schott's app, and I was at Mashable
	...

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