Welcome to the Graham Cochran show where each week I help you create more money,

margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

Have you ever shared something genuinely valuable and feel like nobody cares?

You post content that could literally help people and it gets ignored.

You speak up at work or in your community and it's like your voice doesn't matter.

Meanwhile, someone with half your wisdom, half your experience gets all the attention.

Here's the uncomfortable truth. In this world, people don't respond to value first. They respond to

signals. And if you don't understand that, your message will never break through. Let me show you why this

happens and what the Bible actually says about it. I'm going to share something with you today

that no pastor is talking about. I'm going to share something with you that I never heard a

single sermon on. I'm going to share something with you today that I didn't even

really know was in the Bible because I've just read over it because it probably just didn't

register with me as actually there. And how many of us know if you've ever read the Bible,

that happens a lot. You can read any book and read over something, even something that you enjoyed reading like a personal development book.

You go back and reread it again and you say, I never noticed this section.

That happens a lot.

But this is something that not only have I read over multiple times and not noticed myself, and I've read through the Bible completely cover to cover multiple times,

I've never heard a pastor

preach on this. And in fact, I know why they wouldn't preach on this because it feels uncomfortable

and it feels like it's going to undermine a lot of the other things they're trying to preach.

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