Welcome to the Graham Cochran Show, where each week I help you create more money, margin,

and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

If you travel for work, podcasts, speaking, masterminds, networking, you're probably doing it wrong.

Most entrepreneurs are traveling for free when every trip could be a profit center.

Case in point, I made $90,000 in three hours on a trip to Vegas that had nothing to do with

selling. And today, I'm going to show you the simple framework behind it. So you can turn any trip,

meetup, or event into a revenue generating opportunity without adding more work, being salesy, or building another funnel.

So a couple of months ago, I was out in Las Vegas for a couple of podcasts. I was invited on

Ryan Paneda's podcast and Omar Elta Croy's podcast and I was able to sync them up to be on the

same day because I'm like, hey, I don't live

anywhere near Vegas. So if I'm going to come out there, let's bang them out in one day. So that

was a miracle in and of itself. But I knew I was going to be flying all the way across the country.

I live in Florida to Las Vegas, just to do two podcasts with two amazing people that could potentially grow my business

because they have big audiences. But there's never a guarantee. And even if it does grow my

business, I know I'm going to have to be away from the family and spend time away from my

business and pay to fly there and stay in a hotel and eat some food,

I don't want to lose money on this deal. It just was killing me to think about flying out there

and actually having to pay to be out there. I want to get paid for my time. And so I was thinking

back to something that I heard Myron Golden talk about years ago, which is having an anyway offer, meaning I'm going to be in Las Vegas anyway.

So why don't I create an offer out of this? Why don't I create a profit center out of this expense?

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