The Best Way to Survey Your Audience | Ep. #681

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 June 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Survey Your Audience [00:35] There are two types of data: quantitative and qualitative. [00:45] Google Analytics tracks quantitative. [00:56] Over 95% of your traffic (and maybe more) don’t convert. Why? [01:10] The Google numbers won’t tell you. You have to talk to your customers through phone, email, and text. [01:20] Surveying is qualitative data. When combined with quantitative, you will be able to greatly improve your business. [01:44] Eric was recently reading the blog “Wild Audience”. The site surveyed him. [02:00] The questions he answered were a way to qualify visitors and segment them into the right campaigns. [02:40] Survey Slam was recommended by “Wild Audience”. It’s a WordPress plugin that costs $97 for the developer license. [03:10] You leave money on the table by not putting people into the right classification. [03:18] Don’t ask too many questions at once and make sure they aren’t biased. [03:40] Make sure your questions are open-ended, so you don’t accidentally bias the survey. [04:22] You can use a word cloud to combine your qualitative feedback. [04:29] From there, you can look at what the commonalities are and make decisions based on the insights you gain. [04:49] When people are done with the survey, make sure to show them a Thank You page that will drive a conversion. [05:21] That’s all for today! [05:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about the best way to survey your audience.
1:01.0	So Neil, why is it important to survey your audience in the first place?
1:04.2	There's two types of data.
1:05.3	There's quantitative data and qualitative data.
1:08.1	With your website, you're seeing a lot of information on how users interact through
1:12.4	quantitative data.
1:13.6	That's what you see in Google Analytics, the numbers, the data,
1:17.2	you're crunching it, you're trying to make decisions on,
	...

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