How GDPR Affect Your Marketing Efforts | Ep. #682

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 June 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts [00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect. [01:50] You have to be really transparent with your data collection. [02:05] It’s all about transparency. [02:38] You also need a system in place that allows people to wipe their information from your database. [02:50] If you aren’t working with or in the EU, you don’t have to worry about GDPR. [03:33] Neil’s site has an opt-in tick box for anyone in the EU. [03:58] The penalty for violating GDPR is €20 Million or 4% of the year’s revenue. [04:38] You can’t auto-tick boxes anymore. [04:55] Eric found his conversions rates got better, even though he couldn’t auto-opt-in for people. [06:00] Neil tested his conversions and has not seen any changes by implementing GDPR. [06:33] They decided to implement these rules universally. [07:12] Look at your privacy policy and terms of service to see if they align with GDPR rules. [07:18] Disclaimer template has lawyers that can look over your business and figure out if your are GDPR compliant. [07:54] If you want a good example of a business that is trying to be GDPR compliant, check out Slides.com. [08:24] If you’re within the US, check out Privacy Shield. [08:40] That’s all for today! [08:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how GDPR affects your marketing efforts.
1:02.0	So GDPR, what does that mean first and foremost?
1:05.6	This is the global data protection regulation, is that right?
1:09.8	It's something like that.
1:10.7	Something like that.
1:11.7	So let's try to define this a little bit first and foremost.
1:14.8	This is something we probably should have talked about a little earlier.
1:17.7	But everyone did it last minute, so hey, you know, we got it done.
1:21.0	But this is something that the European Union this is the EU
	...

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