The Best Way To Partner With Barstool Sports (ft. Ft. VP of Sales, VP of Partnerships & Rone)
Token CEO
Lemonada Media
4.2 • 4K Ratings
🗓️ 11 August 2022
⏱️ 64 minutes
🧾️ Download transcript
Summary
On today’s Token CEO Erika gives us a look inside her world and tells us about what has been on her schedule including a PLL board meeting, PENN earnings, PMT & Grit Week, hiring a new head of sales at Barstool and much more. As always, Erika answers your questions, but this week focuses specifically on feeling overwhelmed at work. Plus we’re joined by Barstool’s VP of Sales, Ryan McDermott and Barstool’s VP of Brand Integration, MB Gambke and Rone. They take a deep dive into how Barstool pitches and works with different brands, Barstool’s relationship with Mattress Firm and The Most Dangerous Game Show and why companies trust their vision to make the product great. Enjoy! (00:01:05) Boardroom (00:15:31) Q&A (00:30:53) Brand Integration
You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo
Transcript
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| 0:00.0 | Hey, token CEO listeners, you can find every episode on Apple podcasts, Spotify, or YouTube. |
| 0:06.9 | Prime members can listen ad-free on Amazon music. |
| 0:11.0 | No one likes a hashtag ad. |
| 0:12.7 | People like brands in the thing where you don't feel like you're being sold to, but you are. |
| 0:19.3 | You're like, you're like, I want to be like, Rome. I want to be like, Big Cat. I want to be like, |
| 0:23.7 | Kate, like, you want to be like the person you're watching versus like a hashtag ad. |
| 0:30.8 | Okay, it is Thursday, August 11th. I'm the Erica, the CEO of Barcle Sports. This is my podcast. |
| 0:38.0 | It's called token CEO. Here's what we're doing today. We have the boardroom, so I'll give some |
| 0:43.2 | updates just in terms of what's happening in my world, what I'm thinking about. We'll do Q&A, |
| 0:47.7 | as always. We have three really talented people joining us. So, Rome from content, he's been |
| 0:53.6 | on before, he's joining. We have Envy Ganty, who runs our partnerships team and really drives |
| 1:00.0 | all brand integration for us. And then we have one of our star sales people, Ryan McDermott, |
| 1:05.6 | on for the first time. I thought we had a great conversation, and hopefully people will take |
| 1:10.4 | some good things away from it. Mostly, I take away that we have some awesome, super talented, |
| 1:15.5 | caring people here. All right, so let's start with the boardroom. What's going on? I have the |
| 1:19.6 | PLL board meeting yesterday, which was awesome. I thought, shout out McKenzie, biggest PLL fan ever, |
| 1:26.8 | just sponsored by PLL. Too bad you're not wearing any PLL today. That's actually a moderate tragedy. |
| 1:33.3 | So, it was awesome. Mike Kernz was on it. It was first time I've been on a board with Mike Kernz |
| 1:38.0 | outside of our own. So, that was exciting. I thought Mike and Paul Raeble did an awesome job. |
| 1:43.3 | They have so much integrity. They care so much about the league. They care about the sport. |
| 1:49.7 | They're so earnest. I actually spent half the meeting just texting Kernz being like, |
| 1:54.4 | these guys are too nice. They're just so deferential. They got to get some like, |
... |
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