Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

Today we are going to talk about the best way to engineer word of mouth marketing.

But first and foremost, Neil, what is word of mouth marketing and why is it important?

What about marketing is this other people talking about your product, your service, your company, your brand, without you having to pay them or trying to get them to do anything and they just do it naturally?

Great example of this is if you have a new iPhone or AirPods Pro from Apple and you love it or the

iPad Pro, whatever Apple device you're buying, you may end up talking to your friend like,

man, these Airpad Pro's

are amazing.

Cancells noise when I'm walking outside and you know, people can't hear the wind,

people can't hear the others talking next to me.

It's just really good and I don't hear the background noise and I can just

focus on the call you got to check him out and you got to buy him it's like the best thing

since life spread that's an example of someone evangelizing a product and using word-to-mouth marketing to really grow a company.

And if you look at most of big companies, like Apple and Microsoft and Google,

yes, they spend money on advertising, but a lot of their

growth, the majority of it, just comes from word-to-mouth marketing.

Yep. So Seth Golden always talks about, he has a book called Purple Cow, right? The

reason why it's called Purple Cow is because it just talks about standing out. And there's another book called

lynchpin, which just means becoming indispensable, right? Those two are kind of similar in that,

when you create something that's so good, it becomes remarkable, and you probably don't want to throw it away right and so what Neil's getting at initially is he's talking about the product itself but in the world of marketing too it's the level of your offer right and? And sometimes your marketing might be so good

...