Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

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your instructors Neil Patel and Eric Sue.

Today we are going to talk about how to get SEO buy-in in larger organizations.

So here I'm going to go first on this one so I'm going to share an experience here a little story.

So I remember when I was working in an organization we had like three or four hundred people or so and I was their CEO strategist

So I think I was like 24 years old or something like that I realized at that point because I had worked in agencies

Middle-sized agencies, right?

Came into this company and I realized, oh crap, there's actually politics.

As an SEO, I was expecting that I could just get things done.

Like I want these changes done, I want these title changes, I want these templates, templates you know to roll out to the entire website

I want to write a script I want to like have all these changes done right?

The problem with that is I found myself actually sitting in product meetings and I was on the

bottom of the totem pole people look down on me as the

CEO and they didn't really respect like what I was saying, right? That's all crap. What's the angle for me to get things done?

Otherwise, I'm going to get fired, right? And so in this episode we want to talk about what you can do to actually get SEO buy-in so you can actually

drive impact so you don't get fired.

The first thing that I've seen, I've never really worked in an organization like

Errikas, but I've been on the consulting end and we've got to hit up by so many people who are in

organizations like, I know we need to do SEO, but we don't have budgets.

Doesn't matter if the economy is good or bad,

and they're just like, man, I can't get my bossing me

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