The Best Tactics to Market Your Consulting Company | Ep. #19

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 19 August 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast. Time Stamped Show Notes: 00:25 – How to market a consulting company 00:55 – Blogging to get more traffic 01:28 – Content marketing is the number-one channel for leads 01:40 – In the beginning, you need to generate revenue as quick as possible. 01:50 – Identifying your ideal clients 02:15 – Finding the smaller companies, and showing them how they can improve 03:00 – Sending that info out to multiple employees and their investors 03:50 – Do the things most people aren’t willing to do 04:00 – Using webinars once you have money coming in 04:37 – Creating a tool 05:20 – Associating yourself with the biggest brands 06:25 – Podcasting can lead to business opportunities 07:15 – Using videos to show how you analyze websites 08:15 – Specialization 08:30 – Find a niche for your company 09:15 – See you at our next episode! 3 Key Points: Start with content marketing. Do the things that most people aren’t willing to do so that you can get your foot in the door. Offer free tools and videos to help people see the value that you are providing. Resources Mentioned: N/A Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. All right, everybody, it's time for another episode of Marketing School.
0:56.5	I hope you're ready.
0:57.6	I'm Eric Sue.
0:58.6	And I'm Neil Patel.
0:59.7	And today we're going to tell you how you can market a consulting company. So the reason why we
1:04.8	wanted to start with a consulting company first was because there's a lot of people out
1:08.8	there that are looking to get into freelancing or looking to start their own
1:12.3	services business and I think this is a great place for us to start because
1:15.6	Neil has had a services business or a consulting business in the past. I currently have one right now.
1:20.9	So I think the first thing I'll go ahead and kick it off, you know, when it comes to marketing a consulting business, well for us we, when we got started with blogging, that actually helped us quite a bit because now you know we are driving a good
1:33.6	amount of organic traffic you know it's compounded for us over time and it has been a
1:37.6	long journey but it is by far and away the best performer for us and you know people still continue to link to the
	...

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