How to Become a Better Marketer | Ep. #20

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 August 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Notes: 00:25 – How to become a better marketer 00:50 – Talking to the highest performers 01:20 – Find what’s working and what’s not 01:38 – Learning through reading 01:45 – Looking for case studies and then trying it out yourself 02:30 – Look for recent studies 03:00 – Where to find these case studies 03:10 – land-book.com, swiped.co, Growth Hacker 04:00 – What Runs Where, Which Test Won 04:30 – Looking for innovative stuff 04:40 – Infographics that are animated 05:30 – Going to social sites to see what’s new and replicating those strategies 06:30 – Having the right mindset 06:40 – Persistence and stubbornness 08:00 – Don’t give up too quickly 08:15 – Look at your data and survey your customers 09:00 – Find out where people are dropping off and why they aren’t buying 09:20 – Quantitative and qualitative data 09:50 – Develop an experimentation process (Brian Balfour’s blog post) 10:50 – Subscribe to get more marketing tactics! 3 Key Points: Connect with high performers to see what’s working for them. Read case studies and model successful marketing strategies. Analyze your data and survey your customers. Resources Mentioned: land-book.com, swiped.co, Growth Hacker, What Runs Where, and Which Test Won – Numerous resources to find marketing case studies and learn what the top marketing campaigns are doing Brian Balfour’s blog post – Tips to develop your experimentation process Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Okay guys, it's time for another episode of marketing school.
0:55.0	I hope you're ready.
0:57.0	I'm Eric Sue.
0:58.0	And I'm Neil Patel.
0:59.0	And today we're going to be talk about how to become a better marketer.
1:02.0	So basically, when you're a marketer, especially in today's digital age,
1:06.0	you have to have a gross mindset. A lot of people, especially old traditional brand marketers,
1:11.2	especially when I talk to them, it doesn't seem like they've been
1:13.8	improving overall. And today we want to talk about the concept of how we go about improving
1:19.2	as marketers. So for me, when I, I really like talking to the great marketers all the time, you're always looking to, you know, there's a concept called deliberate practice if you read this book called Peak, and basically you're always trying to talk to the people that are really high performers.
1:33.4	So when I first started doing marketing, you know, I would look up to a lot of different people
1:37.3	out there, Neil included as well.
	...

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