How to Get People to Open Your Emails | Ep. #18

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 18 August 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get more people to open up your email. 00:50 – Don’t just test the subject line 01:05 – The sender name makes a huge impact 02:10 – Use a person’s name or a company name 02:30 – What are good open rates? 02:40 – Look at unique opens. 03:00 – Don’t let your open rates drop under 20% 03:20 – Remove people who aren’t opening your emails for several months 03:40 – Don’t waste money sending emails to people who aren’t interested 04:00 – Maropost and Infusionsoft 04:15 – An email hack 04:25 – Put emojis in your subject line to get people’s attention 05:00 – Lower-cased, casual subject lines 05:50 – Examples of good subject lines 07:00 – Personalized subject lines, using the first name 07:40 – It makes it more relevant 09:10 – Doing something that makes you stand out 09:25 – Watch out for being marked as spam 10:20 – See you tomorrow at our next episode! 3 Key Points: Don’t let your open rate fall below 20%. Look at your subject line as well as the sender name that you use. Make your subject line unique and personal. Resources Mentioned: Maropost and Infusionsoft – programs to use for sending out emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another edition of Marketing School.
0:55.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how you can get more people to open up your email.
1:03.7	So in the past episodes we've talked about the importance of email and marketing
1:07.7	funnels and you know if you're not getting people to open your emails or
1:10.9	your open rates are really low, well that's not what you're aiming for at
1:14.1	the end of the day because that means less opens, less conversions for you. So
1:18.2	Neil, what's your take on how you can actually get people to open up your emails.
1:23.0	There's a few things that you can do, but the first tip all I'll actually give is don't just test the
1:28.0	subject line.
1:29.0	Everyone believes that the subject line is what affects conversions or opens the most and that is true it usually is a subject line but the from name makes a huge impact on if people are actually going to open it.
	...

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