The Best Practices To Grow Your Business And Brand Online With Eric Dyck, Co-founder of DTC Newsletter and Podcast

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.8 • 2.8K Ratings

🗓️ 15 August 2022

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Eric Dyck’s mission is to “accelerate the democratization of commerce,” by openly sharing proven best practices to grow your business and your brand. Eric is co-founder of DTC Newsletter and Podcast, where he connects his audience to performance marketing tactics, fuelling profitable sales for the world’s fastest-growing brands and agencies. By adding ad revenue to something that's already grown organically, you can leverage the content that's created in a much more effective way than going straight to paid. So how do you create that organic growth? In this week’s episode, Eric and I get to the bottom of the surprising amount of content that you need and how it only matters if you’re connecting with people on content that they care about. In order to move the needle, you must create community, be a value-forward organization, lead with your passion, and apply user-generated content where possible to attract your ideal customer — and keep them around! IN THIS EPISODE, WE TALK ABOUT: What is diversification in marketing and how you can achieve it in your business The power of TikTok to organically market your business without the use of ads Top examples of engineering a product for virality Creating experiences for the consumer rather than just products How to prioritize a value-forward brand and the positive effects it will have on your marketing Best practices for creating a genuine online community that quickly evolves into loyal customers RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori. Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. CONNECT WITH ERIC Follow Eric on Instagram: @ericalan Follow Eric on Twitter: @ericalandyck Sign up for the DTC newsletter: directtoconsumer.co/newsletter CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Transcript

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0:00.0	Thanks again to growthday.com for sponsoring this podcast.
0:03.8	Growth Day is the world's number one self-improvement system.
0:07.1	It has all the tools, motivational classes and life coaching you need to fulfill your
0:11.6	potential.
0:12.6	If you love journaling, tracking your habits, setting your goals like I do, and learning
0:17.3	from inspiring motivational speakers and wellness coaches, then you're going to love growth
0:22.9	day.
0:23.9	I teach on growth day every single month and I'd love for you to join me on the app.
0:30.2	Go to growthday.com for a free trial.
0:32.6	Join 300,000 people making self-improvement away of life.
0:36.7	Visit growthday.com to start your new life with a free trial today.
0:41.3	I hope to see you there.
0:44.5	Thanks to Indeed for supporting or in your happy.
0:46.7	Indeed makes it easy to connect with your applicants.
0:49.3	Indeed is a hiring platform where you can attract, interview and hire all in one place.
0:53.5	Start hiring now with a $75 sponsored job credit to upgrade your job post at Indeed.com
0:58.8	slash happy.
0:59.8	Offer good for limited time.
1:00.9	Thank you to little passports for supporting my show.
1:04.0	Little Passports offers kids designed for curious kids to pule their inner explorer.
1:08.8	Build a solar powered robot, create a Spanish mosaic or cook a tasty Brazilian treat.
1:14.0	Little Passports is offering new customers 50% off your first month of any subscription.
	...

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