The Best Idea Yet š Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet
Nick & Jack Studios
4.7 ā¢ 9.5K Ratings
šļø 30 December 2024
ā±ļø 51 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/
Episodes drop every Tuesday, free to listen to wherever you get your pods.
Itās simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordanās shoe deal changed sports, fashion and marketing forever - But it never wouldāve happened without skilled negotiating by MJās Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (thatās why he always has a cigar), and saved the entire Nike company. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is excitingā¦ and why Air Jordans is the best idea yet.
Subscribe to The Best Idea Yet for the untold origin stories of the products youāre obsessed with, and the bold risk takers who brought them to life. https://wondery.com/links/the-best-idea-yet/
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Transcript
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| 0:00.0 | Yet is Nick and Jack here with you. |
| 0:02.9 | Today, we're surfing up an episode of The Best Idea Yet. |
| 0:07.0 | Our weekly deep dive series where we cover the incredible stories behind the most viral products of all time. |
| 0:12.6 | Right now, we're still on vacation, but our feed is not. |
| 0:16.0 | So here's what we got for you. |
| 0:17.0 | Sit back and enjoy the wild story of Air Jordan. |
| 0:19.6 | It's Nike's biggest bet they ever took |
| 0:22.1 | that paid off more than anyone could have imagined. Then after this episode, because we think |
| 0:26.6 | you'll love this episode, go subscribe to the best idea yet wherever you get your podcast. You can |
| 0:31.9 | search for it in whatever podcast app you're using right now. We also put a link in the episode |
| 0:35.7 | description to make it easy for you. So Jack, let's hit Nike Air Jordans, the best idea yet. |
| 0:44.4 | As a child, I actually whipped up a will for myself. |
| 0:50.0 | Legally binding? |
| 0:51.6 | Well, Tuck's getting my M&Ms. |
| 0:53.8 | Dude, this is 11-year-old me. |
| 0:55.6 | Yeah, this is impressive. |
| 0:56.5 | I'm not sure. |
| 0:57.2 | I got a notary. |
| 0:58.7 | So, I had like seven assets, a few baseball cards, a blankie. |
| 1:02.5 | Classics. |
| 1:03.0 | But my most cherished asset was my Mariano Rivera baseball glove. |
| 1:07.2 | Oh, well, that's an institution, Jack. |
... |
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