I want to tell you about the best business decision I ever made. I essentially built it once,

and it's been selling over and over again ever since. No warehouse, no investors, no storefront,

no supply chain. I'm talking about a digital product. Today I'm going to be sharing insights I've

never shared before. The behind the scenes of the math and the mistakes that most people don't talk about,

and I'm going to save you a ton of time, money, and heartache if you want to build a digital

product today.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical

business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow,

and scale your business. I got a quick favorite ask. If this show has helped you in any way,

leave me a quick review. You could do so

wherever you listen to podcasts. This helps me and my team reach even more people who need the

same no-fluff practical business advice that you're getting from this show. It only takes a few

seconds, but it makes a huge difference. Thanks for being a part of our journey to help others on their journey.

Firstly, what exactly is a digital product? A digital product is anything of value that is

delivered electronically on the internet. Pretty simple. No shipping, no inventory, no physical form.

Some examples include online courses, programs, e-books, guides, templates,

toolkits, memberships, communities, workshops, master classes, software and apps,

AI tools and prompt packs, you know, prompt templates, even coaching programs to deliver

digitally. What makes all these special is the economics. You build it once,

the cost to sell a second copy is zero. The cost to sell copy number 1,000 is still zero. There's

no other business model in the world where you can have such incredible margins. And that's the

fundamental reason why digital products are one of the most

...