The Battle for Attention: Streaming Vs. Social

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 25 March 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Matt is joined by Bloomberg’s Lucas Shaw to discuss the battle for time in the attention economy of streaming and social media. They parse through the latest data on how people spend their time and wonder whether streaming services are in danger of losing relevance with young millennials and Gen Z. They talk about whether legacy studios and streamers are worried about apps like TikTok and how they are working to compete with them. Matt finishes the show with a prediction about Season 3 of 'Euphoria.' For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! [email protected] Host: Matt Belloni Guest: Lucas Shaw Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	There are a lot of quarterbacks in the NFL draft this year.
0:04.0	My name is Ben Solac and I host the Ringer NFL Draft Show with Danny Kelly, Danny Hypatts, and Craig Horlebeck.
0:09.0	We cover trades, free agency, and the draft, which is, yeah, obviously.
0:12.0	We'll tell you about everything, which includes which quarterbacks are good, which quarterbacks are bad, and which quarterbacks are just Kirk Cousins.
0:17.0	That is the Ringer NFL Draft Show. Search the Bringer NFL Draft Show on Spotify.
0:21.6	It is Monday, March 25th. In following the streaming wars, we focus a lot on subscriber numbers.
0:30.6	How many people are signed up to a particular service, and whether that number is going up or down and by how much.
0:36.6	But increasingly the key metric for streamers is time spent on the platform, not necessarily
0:42.1	subscribers.
0:43.2	That's a function of how big the universe of subs is, of course, with 250 million subs worldwide.
0:48.8	The time spent on Netflix is going to be a lot bigger than, say, Apple TV Plus, which has
0:53.2	never released subscriber numbers,
0:54.7	but most analysts think it's about 25 million paid, with millions more on free trials when they
0:59.4	buy Apple products. The reason this is so important is because these services now sell advertising,
1:04.5	which requires actual eyeballs seeing the ads. And the formulas all suggest that when you actually
1:09.9	watch content on a service on a greater
1:12.1	frequency, you are less likely to churn out and stop paying for it. And in the battle for attention,
1:18.4	these paid services are now competing against all the other screens out there, including free
1:23.5	video services like YouTube and TikTok, social media, like Instagram, even dating sites.
1:29.0	In the U.S., where we have the most reliable numbers, that means we monitor Nielsen's monthly
1:33.1	gauge report, which measures the percentage of viewership by service on connected TVs.
1:38.3	This past month, YouTube was again the leader, beating Netflix.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Ringer, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Ringer and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.