How AI Is Already Transforming Moviemaking

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 21 March 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by Matt Panousis, the COO and cofounder of VFX and AI technology company MARZ, to discuss how AI is currently being implemented in Hollywood. Matt outlines the recent innovations and their impacts on VFX, dubbing, postproduction, digital makeup, and much more. Matt finishes the show with a box office prediction about the opening weekend of ‘Ghostbusters: Frozen Empire.’ For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! [email protected] Host: Matt Belloni Guest: Matt Panousis Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	There are a lot of quarterbacks in the NFL draft this year.
0:04.0	My name is Ben Solac and I host the Ringer NFL Draft Show with Danny Kelly, Danny Hypatts, and Craig Horlebeck.
0:08.8	We cover trades, free agency, and the draft, which is, yeah, obviously.
0:12.2	We'll tell you about everything, which includes which quarterbacks are good, which
0:14.7	quarterbacks are bad, and which quarterbacks are just Kirk Cousins.
0:17.2	That is the Ringer NFL draft show. Search the bringer NFL draft show on Spotify.
0:24.2	It is Thursday, March 21st. When we talk about artificial intelligence and how it's impacting
0:30.0	the entertainment industry, it's often in the abstract. We know it's coming. It's going to be hugely
0:35.2	disruptive and in some places it's already here.
0:38.3	But we know less about how it's being used and the impact that those uses are already having on the day-to-day way that films television is being made.
0:46.3	I'm always shocked at how little people outside the visual effects arena know about the use of AI in Hollywood to improve the look and feel of the storytelling,
0:55.2	how these tools are both bringing down the cost of content and opening up the creative
0:59.4	opportunities for more and better stuff. That's not an ad for AI. I know the downsides as well and
1:05.2	all the jobs that have been and are going to be lost to this technology. But that's happening,
1:10.0	regardless of any efforts to stop it.
1:11.9	So today we're going to talk about some of the recent innovations and the impact they're having
1:15.9	on things like visual effects, dubbing, post-production, and ADR, digital makeup, tweaks that are
1:22.2	making stars look and sound so good in movies. Am I talking right now or am I AI? You wouldn't actually know. I think
1:29.0	it's me, but you can't really be sure. Lots going on. So we've got Matt Peneuces back on the show.
1:34.8	Matt is the COO and co-founder of Mars, a next generation visual effects studio that works a lot
1:40.4	with AI. He was on the show last year to talk about de-aging actors, and today he's
1:44.4	got thoughts about how AI is already impacting Hollywood, behind the scenes mostly, but not always.
	...

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