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Dear FoundHer...Real Founder Stories for Women Small Business Owners

The Basics of User Generated Content for Your Small Business Marketing Plan, with Lindsay Pinchuk, Host of Dear FoundHer...

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Ceo, Entrepreneur, Entrepreneurship, Women In Business, Careers, Small Business, Marketing, Business, Bobbi Brown, Female Founder, Pivot, Business Owner, Foundher

4.91.1K Ratings

🗓️ 18 April 2024

⏱️ ? minutes

🧾️ Download transcript

Summary

You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why.


User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.


In today's conversation Lindsay will take you through the benefits of using UGC, ideas for UGC, how to execute a UGC campaign in your own marketing strategy and a case study showcasing how Lindsay used UGC for her own benefit with the Dear FoundHer... brand.


Grab Lindsay's guide: 30 Pieces of Content in Two Hours:


Grab Lindsay's E-Book:

THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.


If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher


Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.


If you know a FoundHer... we should meet, please tell her to share her story with us here.



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Transcript

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0:00.0

Hi guys, it's me, Lindsay Pinchuk, host of Dear Fountain.

0:03.4

I want to ask you the same thing I asked my group mentorship today.

0:07.6

Are you sharing your offer?

0:10.1

And is it clear and concise?

0:12.1

And are you sharing your offer enough?

0:15.2

Today we had our group marketing strategy call inside my online community and group mentorship,

0:20.2

marketing made simple for small

0:21.4

business. And our topic this week was your offer and how you must share it and share it often,

0:27.9

but also that your offer needs to be very clear and concise and one that's not confusing.

0:34.7

And we also talked about strategies to share it that didn't feel salesy.

0:39.0

Now, this is just one of the many topics and tactics that we cover inside marketing

0:43.9

made simple for small business.

0:46.7

MMS is a group mentorship program for women-owned businesses.

0:50.3

You will work to create effective content messaging and a marketing process to connect with your

0:55.7

community, build awareness, and drive sales. This is a program that combines small group strategy

1:01.8

sessions, one-on-one Q&A, and accelerator calls with me, community support, and a ton of

1:07.7

digital resources designed to give you the step-by-step instructions and guidance that

1:11.5

you need for brand growth. Our spring cohort of Marketing Made Simple for Small Business is open

1:17.2

and you can still get in before the end of the month. We have a group of amazing women who have

1:23.1

already started and they can't wait to meet you too. Even though the monthly price has gone up,

1:29.5

I am giving Dear Founder listeners an exclusive discount. The code Found Her is good for 20% off.

1:36.4

Plus, with this discount, I've also added an amazing bonus. A second one-on-one accelerator call

...

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