This episode of the Outside Podcast is brought to you by Visit Lake Tahoe.

Do you know Lake Tahoe?

North America's largest alpine lake?

Over 1,600 feet deep and known for its crystal blue waters. Well, it's awesome. In fact, it's awe and

then some. In addition to the Deep Blue Lake, South Lake Tahoe is the place in Northern California to find both night hikes and night life.

Good food and gaming. Family friendly fun and more.

A trip to South Lake Tahoe can mean laying low in a cabin, living it up at a casino, or melting

into a puddle at a spa.

There's fly fishing, sport fishing, golfing and biking, plus paddleboards, beaches and boats.

Go to visit Lake Tahoe.com to plan your trip. This is the outside podcast. If you're around my age in your late 30s, you probably grew up with the messaging that you can save the world.

Whether it's through composting, recycling, organic this, or fair trade that,

we're all told that our individual choices were the thing that mattered.

I don't know if you've talked to any kids lately, but that messaging has changed.

The new word in saving the world is holding companies accountable.

It's group actions, legislation, policy.

Not letting companies externalize their costs and pollute without paying for it.

Recycling doesn't hurt anything, but there is an argument to be made that focusing on

your own actions, which are never going to be perfect, just perpetuates a shame and guilt spiral that keeps your focus on yourself, on your own

powerlessness. It can keep you from doing anything that matters. It's weird to grow up with good intentions, knowing something to be true, and then have people

suddenly tell you that thing you were doing, there's a better way.

Don't do that.

Do this.

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