If you're one of the millions of Americans who watch The Bachelor, you're probably familiar with the idea that there are right reasons to go on the show and wrong reasons to go on the show.

Contestants talk about it all the time.

She's not here for the right reasons.

Truly feel like she's here for the right reasons.

And just as a reminder girls,

if you aren't here for the right reasons,

your nearest exit may be in the limo behind you.

And if you're not familiar with the Bachelor,

this has always been pretty simple.

Looking for love is the so-called right reason. Trying to get on TV

is the wrong reason. But in recent seasons, contestants have started to talk about a different kind of wrong reason to go on the show.

She's trying to create hashtags for her brand.

Like I don't need this to build my friend. I built my business myself. This talk about brands and hashtags, it's a reference

to a fundamental truth about the Bachelor in the modern age. Contestants come on the show to become Instagram influencers and they make a lot of money doing it.

But this season, The Bachelor is finally grappling with what that means on the show itself.

And in typical bachelor fashion, it's messy and dramatic.

Previously on reset. Oh my God the surveillance is just too much. I feel like Mark

Zuckerberg is here for the wrong reasons. I can't wait to introduce bodycams to my family but tonight.

Guys the bachelor is being reshaped by social media and influencer culture.

It's like it's a totally different show now. What does it all mean? It's

all coming up on reset.

Emma Gray is a senior reporter at Huffpost and the co-host of Here to Make Friends, one of the most popular podcasts that breaks down and analyzes The Bachelor.

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