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Marketing School - Digital Marketing and Online Marketing Tips

The Art of Speaking: How to Market Your Business From a Stage | Ep. #655

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 17 May 2018

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage [00:35] Neil has been speaking for over ten years. [00:45] He never joined Toastmasters, he is just naturally outgoing. [01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic. [01:55] You have to cater your approach to each audience. [02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged. [02:33] Eric and Neil never do a hard sell in their speeches. [02:47] Russell Brunson makes a lot of money from his public speaking engagements. [03:15] He spoke at the 10X conference and made $3 Million because of that event. [03:30] Russell is great at creating the “FOMO” feeling. [04:00] Some conferences want speakers to sell their businesses. [04:55] The hard sell has rubbed people the wrong way. [05:03] Leadpages is a way to get people on your email list. [05:28] Give people a link to your product or get them on your email list. [05:45] Special offers are also a great way to get leads. [06:30] It’s worth it to play the long game. [06:51] That’s all for today! [06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your low time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Errit Sue, and I'm Neil Patel.

0:57.0

And today we are going to talk about the art of speaking,

1:00.0

how to market your business from a stage. So Neil, how long have you been speaking for?

1:04.0

Ooh, over 10 years?

1:07.0

And how did you start initially?

1:09.0

Because you weren't good in the beginning, right?

1:11.0

I just kept speaking and then you naturally get good at it.

1:13.4

Did you join toastmasters or anything? I didn't join toastmasters. I naturally

1:17.8

have a personality where I'm not that shy. Yeah. So I just go and talk and I'm big on when people speak and I made this mistake when I did my first speech

1:28.0

I created all my presentations I rehearsed what I was gonna say slide by slide and then I went and I spoke on stage.

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