The Art of Showcasing to Colleges with Judson Laipply
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 18 December 2018
⏱️ 49 minutes
🧾️ Download transcript
Summary
What is a speaker showcase and how do you master the art of showcasing to colleges? Justin Laipply will explain on this episode of The Speaker Lab.
Justin has been on the show before on episode 107. On that show, we dig into his background in the college/education space as well as his current market: the corporate world.
But today on The Speaker Lab, we talk about what showcases are exactly, who is in the audience and how to leverage these appearances into paying gigs and long-term relationships. Join us for all the details on episode 216 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- What is the #1 marketing tool of a speaker?
- What's the difference between a showcase audience versus any other audience?
- Who hosts showcases in the corporate space?
- What is block booking and how does it work?
- What speaking market has the singlest easiest barrier to entry?
- How can you get your foot in the door at APCA or NACA?
- What is a contract request?
- Is it better to start at a regional or go straight to a national?
- And so much more!
EPISODE RESOURCES
- Judson Laipply's web site
- Judson Laipply on Twitter
- The Evolution of Dance video
- NACA web site
- APCA web site
- NODA web site
- Episode 107 with Judson Laipply
- Find Paid Speaking Gigs
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speak speakerlab.com slash marketing and we'll see you there. |
| 0:48.6 | Hey, what's up, French? Grant Baldwin here. Welcome back to the speaker lab podcast. We are here |
| 0:52.0 | on episode 216. Today we're going to be having a repeat guest talking about kind of a specific niche topic in the speaking world. |
| 1:00.1 | But before we get to that, I wanted to remind you, if you haven't already joined our free Facebook group, we would love for you to check that out. |
| 1:06.3 | You can do that by going over to the speakerlab group.com. |
| 1:10.0 | The Speakerlab group.com. Check it out. It's a free group with over 10,000 other speakers who are helping each other build and grow their business. We'd love for you to be a part of that. Again, it's totally free. Check it out. The speakerlab group.com. So today we are talking with Judson Leipley. Jetson was actually on episode 107 a while back, and |
| 1:31.3 | Jetson's a good friend, and we've spoke a couple of events together and a great speaker. |
| 1:35.6 | He is best known as the guy from YouTube World of Evolution of Dance. |
| 1:41.1 | And so if you remember that video, he's that dude. So today we're going to be talking in a, again, kind of a specific topic. We're going to be talking all things showcases. What does showcase is? How does showcases work? We're also going to talk about specifically how this relates in the college market. So APCA and NACA are two of the big ones that you may have heard of. You may be familiar with. We're going to talk about how showcases, and specifically APCA and NACA, how they choose speakers, whether or not you should look into them. I'm also going to talk about how to think about positioning your talk as a speaker in the college market. So being some type of topic-based speaker versus just a generic leadership motivational speaker. So we've got a lot to cover here. So let's get right into it. Here's my conversation with my buddy Judson Leipley. |
| 2:35.7 | Enjoy. Hey, so my friend, Grant Baldwin here today, joined by my buddy Judson Lively, who has actually was on the show back in episode 107. Do you remember that far back? I do. All right. So we had we had Jetson on then. Had a great conversation. Definitely go back, listen to that episode. |
| 2:39.6 | Jetson has done a lot of speaking in the education and college space. There's a lot more today in the |
| 2:44.0 | corporate space. So again, if you want some of his background and story, go check that out. |
| 2:48.1 | He's most well known for his dancing abilities. So a little fun fact, |
| 2:52.8 | you at one point had the most viewed video on YouTube, correct? I did for four years until |
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