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Podcasting Made Simple

The Art of Relatable Storytelling on Podcasts | Kieron James

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 10 December 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

Send Us a Text Message Every podcast guest is told that they need to speak in story form. The framework for storytelling is no secret at this point. However, good storytelling, and even powerful stories, do not move an audience. To truly resonate, the story must be relatable. In this episode, Kieron James shares the strategy for positioning your stories in a way that listeners will find them relatable. Get ready to engage listeners on a new level and compel them to take action! MORE FROM THIS...

Transcript

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0:00.0

You're listening to Podcasting Made Simple.

0:04.6

It was almost 10 years ago on a peaceful summer morning that my son Daniel jumped out of an

0:09.5

aeroplane.

0:10.8

Now, given that he was 17 at the time and not a member of the parachute regiment, you'd be

0:15.1

forgiven for thinking that that will be the thing I'd remember most about that particular

0:18.8

day.

0:20.1

But you'd be wrong, because what I recall

0:22.0

even more clearly was what happened that evening. We were all just about to tuck into a delicious

0:26.8

Chinese takeaway when we heard Dan stomping down the stairs, and he was clearly furious. Because

0:32.8

that morning he'd conquered his nerves in a sponsored parachute jump, and now he'd discovered

0:37.4

that a hefty chunk of

0:38.3

the money he'd raise wouldn't be reaching the charity at all. We all sensed his frustration and the

0:42.9

whole family wanted to help him put this right. It was as if Dan had tossed a pebble into the pond

0:47.7

and the ripples would be felt for a decade, not just by charity's donors and fundraisers, but in the

0:53.4

fintech community and in the career

0:55.8

paths of his family. Hi, I'm Kieran James and I co-host a podcast with my daughter, and I'm also

1:01.7

a podcast guest. Now, don't worry, I'll circle back to Dan's parachute jump shortly, but a couple of

1:07.0

weeks ago I was on a podcast and the host and I got chatting after we'd finished recording.

1:11.6

And he said to me, Google's perfect for information.

1:15.1

But we listen to podcasts for connection.

1:17.9

Now those are very wise words because as hosts and guests, we all know how handy that skip button is.

1:24.5

And if we don't connect quickly, well, we're toast.

...

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