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Podcasting Made Simple

Growing Your Email List Using Your Podcast | Tracy Beavers

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 3 December 2024

⏱️ 22 minutes

🧾️ Download transcript

Summary

Send Us a Text Message One of the most desired actions podcast hosts want their listeners to take is to subscribe to their email newsletter. Although this rarely seems to happen, there are a few content adjustments podcast hosts can make to ensure more listeners subscribe. In this episode, Tracy Beavers shares how podcasters can improve their call to action to be more compelling to listeners so they opt-in to their email newsletters. Get ready to start growing your email list through your pod...

Transcript

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0:00.0

You're listening to Podcasting Made Simple.

0:04.5

Have you ever created an awesome piece of content and then realized later, yeah, that was epic.

0:11.8

But it didn't do anything to grow my business, my visibility, my email list.

0:17.5

We have all been there, haven't we?

0:19.7

We get so excited about what we want to say and being visible to our ideal clients that we forget to give them a call to action, telling them what we want them to do next, how they can connect with us, how they can take the next step with us and stay connected to us long term, and more importantly, how they can land on our email list.

0:39.8

You know the importance of your email list as a business owner. It's the only thing we really

0:45.0

have control over. We don't own social media platforms. We can't control the algorithm as much as we'd

0:51.9

like to. And even as podcast hosts, we don't own the platforms

0:56.7

we use to publish our shows. Having a podcast is an awesome way to have visibility for your

1:03.0

business on a global scale. But if you aren't leveraging your podcast to grow your email list

1:07.9

and nurturing your email subscribers into buyers, you might as well not spend

1:12.6

the time to publish a show at all because it's not going to grow your business. It would be a great

1:17.5

hobby, but it's not going to make you the income that you want. I want you to use your podcast to

1:22.2

explode your email list so that your podcast becomes your biggest source of list growth and income.

1:29.9

Every time you publish a new episode, I want your list growth to explode.

1:35.0

So how do you do that?

1:36.6

Not just by being prepared, but by being strategically prepared with the best call to action

1:42.7

for your business based on your promotional year at the

1:45.8

time the episode will air. A CTA, a call to action, is a directive to our ideal clients on what to

1:54.3

do next, how to take the next step with us, how to stay caught up in our world to go deeper

2:00.3

with our content as subscribers on our

2:03.0

email list, subscribers that convert into collaboration partners, referral sources, and buyers.

...

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