Hey everybody, Dean Grads, the O.C.

Welcome to the Weekly Wisdom.

If you're new to us, it's an honor and a pleasure to have you here.

If you're one of my DG family members,

thanks for coming back.

Today I want to talk about persuasion. You know, persuasion is really a fancy name for sales in most cases, right?

If you're selling yourself in a relationship, you're selling yourself at work, you're selling

yourself to start a new company, you're selling yourself if you have a company to your employees to new vendors all those things we're always selling and selling you know so many people think selling is evil I just want to get rid of that thought. Selling is not evil.

Selling is what makes the world go around. When are you your best? When you eat in an amazing

restaurant and go, oh to your friends, oh my God the food was amazing it was

perfectly cooked the service was great go see a good movie oh my God it was it was

exciting it was this read a good book you're selling you're teaching people

you're you're getting them to get engaged in what you like because you love it.

And if you have a product or a service, you are your best when you're talking about it.

So when I say selling is good, I want to be really clear here. If you have a product or a service or you're selling yourself at work, if you're selling you and you're that person growing or else you wouldn't be watching here, you are your best. Selling is what takes you to that next level.

You can't look at selling as bad. Selling is the art of getting people engaged.

And here's something that add to make you feel better.

It's getting people engaged in something that could better their life or

take their happiness to the next level or their health to next level. If you sell a health product,

a product to help people make money in real estate, if you have something that help people with cancer or stop

smoking or stop gambling most things that can help somebody selling is good the

only time selling is bad is when you're getting somebody emotionally engaged to do something that can hurt them.

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