The Art of Perseverance

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 23 April 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

This bonus episode of Remarkable People features practical and tactical for entrepreneurs and small businesses to persevere during the pandemic. There isn't any pixie dust or singing kumbaya while holding hands. We're talking do-or die-decisions. Buckle up and get real advice from Guy Kawasaki based on his experiences working in Silicon Valley. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:44.3	I'm Guy Kawasaki, and this is Remarkable People.
0:48.3	This episode does not feature an interview with a remarkable person.
0:52.4	Instead, it is a mini keynote about a specific topic,
0:56.3	what companies can do during the pandemic to survive and thrive.
1:01.3	At the risk of PTSD, I mentally revisited my experiences at Apple when it was flailing and failing
1:07.6	in the 1990s.
1:09.5	Plus, I've had many ups and downs with companies that I've led, advised, and funded.
1:15.5	All this said, I haven't been through anything of this severity, and I doubt that most people have.
1:22.3	This podcast isn't about pixie dust and unicorns.
1:25.8	It's about making do-or-die decisions, grit, and courage.
1:30.5	You can't defeat a virus with bluster, machismo, and trying harder, but you can mitigate its impact
1:36.3	by making wise decisions. So here are my top 10 tips for persevering in this pandemic.
1:50.5	Number one, run the right race.
1:52.9	This is not going to be a sprint.
1:54.5	It's going to be a marathon.
1:56.5	It's not 100 yards.
2:01.3	It's miles and miles and months and months, perhaps even years and years.
	...

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