The art of marketing — for good | Raja Rajamannar

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4.1 • 11.9K Ratings

🗓️ 16 January 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.)

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Transcript

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0:00.0	From Mike Lee, director of Mr Turner and Secrets and Lies,
0:04.4	Hard Truths is stunning.
0:06.2	People can't stand them.
0:08.1	You worry me, you know.
0:09.2	Featuring one of the best performances of the year.
0:11.8	I just wanted to stop.
0:13.8	Marianne Jean-Baptiste is exceptional and Oscar-Ewy,
0:17.1	and Mike Lee is at the height of his powers.
0:20.2	I don't understand you, but I love you.
0:24.5	Hard Truth in cinema's January 31st.
0:32.1	You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.
0:44.6	I'm your host, Elise Hugh.
0:46.4	Today, a conversation about what marketing is for and how to do it well in our highly competitive environment.
0:54.1	Raja Raja Mnard is the chief marketing officer at MasterCard. do it well in our highly competitive environment.
0:58.3	Raja Raja Mnard is the chief marketing officer at MasterCard.
1:03.8	He sits down with TED curator Whitney Pennington Rogers to share how the art and thinking behind marketing has evolved over the years and how he's reimagined it for the current context.
1:12.9	Well, thank you so much for being here with us today, Raja.
1:15.4	It's exciting to have you here.
1:16.9	Delighted to be here. Thank you.
1:18.7	You are the chief marketing officer for MasterCard, which is a fintech company, as we all know.
1:23.9	But the way that you and your team positioned MasterCard out in the world is far different
1:28.7	for what I think anyone would expect from a fintech company in terms of the way it looks and
	...

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