4.8 • 713 Ratings
🗓️ 12 September 2023
⏱️ 57 minutes
🧾️ Download transcript
Adrienne is joined by the brilliant journalist and broadcaster Ros Atkins.
Explanation - identifying and communicating what we want to say - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In his book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself with clarity and impact.
You can buy Ros' book in stores and online here.
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| 0:00.0 | Welcome back. In today's episode, I'm joined by Ross Atkins. |
| 0:08.0 | Ros is a BBC presenter and journalist, and he's now the author of a new book all about the importance of explanation and communication. |
| 0:18.0 | Now, I received a copy of this book, and I went through it really quickly, and I started, as soon as I started reading this book, I started writing this book, I received a copy of this book and I went through it really quickly and I started, |
| 0:22.8 | as soon as I started reading this book, I started underlining things, highlighting things and it's |
| 0:28.0 | a really, really actionable book. It's something that you feel like I'm learning something that I can |
| 0:32.7 | actually put into practice today, tomorrow. It's really, really fantastic, really practical. |
| 0:38.7 | I love a non-fiction practical book. So what I wanted to say before we dive into this week's episode is that some people |
| 0:44.6 | might think, okay, well, I'm not a presenter, I'm not a news presenter, and I'm not somebody who does |
| 0:50.1 | a lot of public speaking. So is explanation, is communication, are these skills important to me? |
| 0:56.3 | And what I would say is that in the modern world, the digital age that we live in, communication, |
| 1:01.8 | and the skills required to share ideas and to storytell are more important than ever before. |
| 1:09.0 | Now, I see this in so many of the things that I do, not just as a podcast |
| 1:12.5 | host or as a speaker, but in meetings that I go into, when I work with startups, when I work |
| 1:18.4 | with companies that are trying to raise money and I look at their pitch deck and I help them to |
| 1:23.0 | think about how they're going to tell the story. Like storytelling is such an important skill. |
| 1:28.6 | And it's something I've been talking to my son about as well and being able to communicate, |
| 1:32.6 | sharing ideas with other people and being able to do so with enthusiasm and passion, |
| 1:38.0 | but also with data. It's really, really powerful. So bear that in mind as we listen to |
| 1:42.9 | this week's episode. |
| 1:47.7 | Welcome to the Power Hour. Welcome to the Power Hour. |
| 1:54.8 | I'm Adrienne Herbert, wellness coach, international speaker and author. Each week I speak to a variety of guests from business founders to Olympic athletes, leading coaches, change makers and innovators to find out their daily habits, |
| 2:03.3 | their rules to live by and what motivates them to get up out of bed each day. |
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