The art and science of trash talk with Rafi Kohan
ReThinking
TED
4.7 • 626 Ratings
🗓️ 30 July 2024
⏱️ 43 minutes
🧾️ Download transcript
Summary
Journalist Rafi Kohan says talking trash can do more than spice up a sport. His latest book, Trash Talk: The Only Book About Destroying Your Rivals That Isn’t Total Garbage, is a fascinating look at the art and history of competitive insults. From women's basketball to the Olympics to the TED stage, Adam and Rafi dissect the mind games that fuel performance — and dive into the science of why a little banter can go a long way.
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ReThinking is produced by Cosmic Standard. Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith.
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Transcript
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| 0:00.0 | Debbie was in a bit of a pickle. |
| 0:03.0 | A Crisp and Gurkin sandwiches just weren't selling. |
| 0:07.0 | Until she had the good idea to use Canva to design her logo, |
| 0:11.0 | menus and social posts. |
| 0:14.0 | They looked good. |
| 0:17.0 | Really, really good. |
| 0:19.0 | Turns out Crisp and Gurkin sandwiches are right up everyone's street. |
| 0:23.8 | Even if that street now smells of pickles. |
| 0:26.9 | Thanks, Canber. |
| 0:30.1 | Gina's a muncher. |
| 0:32.4 | Jackson Nibbler. |
| 0:34.8 | Lucy likes to linger. |
| 0:39.7 | But not for too long And Harry |
| 0:40.8 | Thank you Harry |
| 0:43.1 | Macardo is the crunchy biscuit stick |
| 0:45.5 | dipped in smooth milk chocolate |
| 0:47.3 | And makes other biscuits look so |
| 0:48.8 | Ordinary |
| 0:49.7 | Macado is deliciously Moorish |
| 0:52.3 | However you enjoy it |
| 0:53.5 | Make every day more Macardo. |
| 0:56.5 | Grab a pack in your local store today. |
... |
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