How to build a great culture with restaurateur Danny Meyer
ReThinking
TED
4.7 • 626 Ratings
🗓️ 6 August 2024
⏱️ 40 minutes
🧾️ Download transcript
Summary
At 27, long before he gained acclaim as the restaurateur behind Shake Shack and Gramercy Tavern, Danny Meyer launched his first venture, Union Square Cafe. More than 20 James Beard Foundation awards later, Danny shares the strategies and insights that fueled his restaurant empire. He and Adam discuss how to build a culture of excellence and care, how to hire people who treat others well, and how to bring values to life. Danny is the author of the New York Times bestseller Setting the Table.
Transcripts for ReThinking are available at go.ted.com/RWAGscripts
ReThinking is produced by Cosmic Standard. Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith.
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Transcript
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| 0:00.0 | Debbie was in a bit of a pickle. |
| 0:03.0 | A Crisp and Gurkin sandwiches just weren't selling. |
| 0:07.0 | Until she had the good idea to use Canva to design her logo, |
| 0:11.0 | menus and social posts. |
| 0:14.0 | They looked good. |
| 0:17.0 | Really, really good. |
| 0:19.0 | Turns out Crisp and Gurkin sandwiches are right up everyone's street. |
| 0:23.8 | Even if that street now smells of pickles. |
| 0:26.9 | Thanks, Canber. |
| 0:30.1 | Gina's a muncher. |
| 0:32.4 | Jackson Nibbler. |
| 0:34.8 | Lucy likes to linger. |
| 0:39.7 | But not for too long And Harry |
| 0:40.8 | Thank you Harry |
| 0:43.1 | Macardo is the crunchy biscuit stick |
| 0:45.5 | dipped in smooth milk chocolate |
| 0:47.3 | And makes other biscuits look so |
| 0:48.8 | Ordinary |
| 0:49.7 | Macado is deliciously Moorish |
| 0:52.3 | However you enjoy it |
| 0:53.5 | Make every day more Macardo. |
| 0:56.5 | Grab a pack in your local store today. |
... |
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